Recurring Posts
Some posts you want to send every week, every month, or every Tuesday morning. Recurring posts let you set the rhythm once.
Good uses for recurring
- Weekly specials. "Taco Tuesday — $2 tacos all day."
- Monthly reminders. First of the month: "New month, new inventory drop."
- Standing testimonials. A rotating set of customer quotes once a week.
- Open / closed hours. Every Sunday afternoon, remind people you're open until 10.
How to set one up
- Compose your post like normal — caption, media, channels.
- Click Schedule.
- Tick Repeat.
- Pick a pattern:
- Daily at a chosen time.
- Weekly on chosen days.
- Monthly on a chosen day-of-month.
- Set an end date (or leave open).
- Click Save.
The post now shows on the calendar at every future occurrence. Edit any single instance and only that one changes. Edit the series and all future occurrences update.
Vary the caption automatically
PostFriendly can rotate captions inside a recurring post so it doesn't read like a robot.
In the composer, click Variations. Add 3–5 different captions. Each occurrence picks the next one in the list and rotates back to the top after the last.
Same goes for media — add multiple images to a recurring post and PostFriendly rotates through them.
Skip a date
Open the upcoming occurrence on the calendar, click Skip this one. The rest of the series continues.
Stop a recurring post
Open any occurrence, click End series. All future occurrences are deleted. Past published occurrences stay in analytics.
What recurring posts do not do
They don't pull live data — they post what you wrote. If your post says "open until 9 tonight" every Sunday, you need to either keep that wording true or use variations.
They don't ignore your queue settings — a recurring post at a fixed time is separate from queue posts. Both can coexist.