Hashtag Suggestions
Hashtags help the right people find your posts on Instagram, TikTok, and (less so) X and LinkedIn. PostFriendly suggests hashtags based on what your post is actually about — no random trending tags that have nothing to do with you.
How to use it
- Write your caption.
- Click the # icon next to the caption box.
-
A panel opens with 15–30 suggestions, grouped by reach:
-
Reach (big) — millions of posts already use these. Easy to get lost in.
- Niche (medium) — tens or hundreds of thousands of posts. Better odds of being seen.
- Specific (small) — under 10,000 posts. Smaller audience but very relevant.
Click any tag to add it to the caption. Click again to remove.
A good mix: 2–3 big, 5–7 medium, 3–5 specific. That balance gives you reach without getting buried.
Per-channel rules
- Instagram — up to 30 tags allowed. 5–15 is the sweet spot. More is not better.
- TikTok — 3–5 well-chosen tags works best. Stuffing hurts your reach.
- X — 1–2 tags max. More feels spammy.
- LinkedIn — 3–5 tags. Use professional terms, not slang.
- Facebook — hashtags barely move the needle. Skip them or use 1–2.
PostFriendly knows these rules. When you edit per-channel inside the composer, the suggestions adjust.
Save your favorites
Hashtag sets you use often (your brand tag, your city, your industry) can be saved. Click Save set at the top of the panel and give it a name — "Wedding shop" or "Coffee Sunday". Next time, click the set name to drop all those tags in at once.
What PostFriendly will not do
We will not invent tags that don't exist (#yourbusinessgoesviral is not a real strategy) and we will not suggest tags that have been banned by the network. If a tag is restricted, it just won't appear in suggestions.
When suggestions feel off
If the suggestions seem unrelated, your caption is probably too short or too vague. Add one or two more details — what the photo shows, who the post is for, what action you want — and try again.