Adding Item Modifiers and Photos

Modifiers let a customer customize an item — cheese, no onion, extra patty. Good modifiers raise the average check by 10% to 25%. Good photos make the difference between a customer ordering and bouncing.

What a modifier is

A modifier group is a question you ask the customer:

• Choose your size: Small, Medium, Large
• Add toppings: Bacon (+$2), Avocado (+$1.50), Extra cheese (+$1)
• How would you like it cooked: Rare, Medium, Well-done

A modifier option is a single answer inside the group. Each option can be free or carry an upcharge.

Creating a modifier group

1. Open Menu → Modifier Groups.
2. Click + New Modifier Group.
3. Fill in:
4. Name — what shows above the question: "Add toppings".
5. Minimum required — usually 0 for add-ons, 1 for size choices.
6. Maximum allowed — for "choose any three toppings", set this to 3.
7. Add each option with name and upcharge.

Save. You can now attach this group to any item.

Attaching modifiers to items

1. Open the item.
2. Click Modifiers.
3. Pick existing modifier groups from the list, or click + Attach.
4. Reorder the groups by drag. The order on the screen is the order the customer sees.

A burger might attach: Size → Cooking preference → Toppings → Sides.

Required vs optional

• Required means the customer cannot add the item to cart without choosing.
• Optional means they can skip it.

If a sandwich needs bread choice, mark Bread required. If toppings are extra, leave Toppings optional.

Photos that sell

Three rules.

1. Natural light, not flash. Take photos near a window. Bright phone flash flattens food.
2. Shoot from above, slightly angled. A 30-degree angle from straight-down looks appetizing on most dishes. Burgers and stacked items want a side shot.
3. Crop tight. Fill 80% of the frame with food. Empty plate space reads as "small portion".

Photo specs

• Size: 1080×1080 minimum. We accept up to 4000×4000.
• Format: JPG or PNG. JPG is smaller and loads faster.
• Background: A solid wood table or chalkboard works for every dish. Avoid clutter.

How to upload

1. Open the item.
2. Click the photo placeholder.
3. Drag your file in, or click Browse.

We crop to a square automatically. If you do not like the crop, click Edit to adjust.

One photo per item, always

Items with photos get ordered 2 to 3 times more than items without. If you only have time to photograph some items, photograph your top 10 sellers first.

Out of an ingredient

You ran out of bacon. Instead of removing bacon from every burger:

1. Open Menu → Modifier Groups.
2. Open the Toppings group.
3. Toggle Bacon → Out of Stock.

Bacon greys out on every item that uses the modifier. Turn it back on when the next delivery comes in.

Common pitfalls

• Too many modifier groups. Two or three per item is plenty. Five is checkout fatigue.
• Free upcharges by accident. Always set the price for new options. The default is zero.
• Photos with hands or faces. Distracting. Stick to the food.